The Green Clean Institute is pleased to announce one of the first Gold level - Green Clean Institute Certified firms in the country.  Clean world USA has received the Gold Certification from the Green Clean Institute, which is the highest level of Green Certification that a Janitorial firm can receive.  They are located in the North Carolina area and are a large corporation that has made tremendous strides on developing a Green progra

If your company is Going Green, then I suggest that you put into your RFPs (Request for Proposal), bid requirements, and contract demands that any company doing business with your company must hold an "Audited Green Certification."  Listen, anyone can fake Going Green for  a period of time.  There are even websites where phony "Green Business Certifications" are sold for a few hundred dollars and the submission a self-assessing form.  These programs are a sad joke on the purchasing public, and will eventually prove to be an embarrassment when the pres

Green Clean Institute has recently been named "TOP MERCHANT" by Merchant Circle.  This is a pleasant piece of news as the reputation of the Green Clean Institute grows.  We have worked with hundreds, even thousands of people and firms to educate them about Green Practices.  It is good to see some growing recognition for our work, and this is the beginning of greater things to come.

If you had any doubts about going Green as a janitorial service, most of those doubts should have been resolved when you heard the president's pre-election comments. After becoming president, Obama has pressed the issue to new and higher level than most had suspected.  There is a new emphasis on Going Green, and the concept of the Green Chain Supply is becoming yet another Green issue for businesses everywhere.

This is an exciting time in history.  Regardless of the economy, the Green juggernaut is unstoppable and growing.  In fact, we are still in the earliest stage of the Green movement, and those who are Green trained are in increasing demand.  The reason is that everyone is now convinced of the value of environmental issues and willing to participate in Going Green.  The problem is that most people and businesses are suffering from both promotional overload and an inform

LEEDs has effectively marketed the Green Building concept, but does their point system provide the only medium for a Green Building?  The expense and diffuculty of getting a LEEDs certification is not attainable by many businesses.  In a more fundamental view, Green Clean is about the health issues of people, pets, and living things that we influence by our actions.  Green Clean Institute offers a great alternative to the LEEDs program by focusing on something that LEEDs undervalues.  The janitorial program in a building is a powerful influence on the healthy environment

If there is one area that I know, it is marketing!  The advice I am offering is classic advice that is rarely understood.  You know that the stock market tells you to "Buy Low and Sell High."  Well, the best bargains are found when everyone else is getting out in a downturn!  It is difficult to be contrary to a trend, but millions upon millions are made when the weak scatter and the strong gather.  The same is true for real estate.  Believe it or not, this down trend in real estate is a buyer's dream come true.  Homes are selling for 10%, 20%, 30

As a janitorial service, we find that the race to add Green Products to the janitorial closet is the primary claim for a Green janitorial business.  This begs the question, "What happens when all the other firms eventually add Green products to their janitor carts as well?"  We have long asserted that "Green does not come in a bottle," and it is misleading and dishonest to say that your firm is Green because of the inclusion of one or more Green products.  After everyone equalizes out on products, which firms will be the ones that have the su

It has been said that perception is everything, and reality will convince even the skeptic.  As a truly Green Janitorial service, you will want to create the percept that your are a full Green Clean Certified firm, but do not neglect the reality of the operation of a Green Clean service.  Our Green Clean training is a great way to develop a solid foundation on the subject and prove that you understand how Green cleaning works.  The part that we expect will follow is that you will transition to a firm that uses Green products and Green practices. 

Okay!  There is a quiet hysteria going on that you must understand in your janitorial business.  I have friends in the health care, sports and gym facilities, daycare, chiropractors, and therapy business who are getting very nervous each time they approach the next patient or guest.  One touch is all it takes to become the next person infected by MRSA, and there is often no way to tell if the person knowing or secretly has MRSA.  People can carry it in their nose or ears for more than a year and have no symptoms.  If they scratched their nose 20 minutes before conta